Change of Life-style and Health Habits.

• Since their emancipation, women, as men, are more and more aware of their health and attentive to their well-being. Thanks to a growing awareness and diffusion of health and nutritional information specifically addressed to them, 71% of women under the age of 30 take health supplements or vitamins at least once a month. Thus, the market of dietary supplements formulated specifically for women is exploding. Exposed to osteoporosis, urinal diseases, hormonal disorders or anemia, women also care about weight management, as well as hair and skin beauty.

Beauty from Within

• As, for a long time, the beauty standard for women was youth and thinness, there is, fortunately, a growing trend to accept ourselves as we are and find our inner beauty. While diet foods are stagnating, the new generation of weight management solutions including natural and nutritious food products and supplements are safer and backed up by sound science. In Asia, women particularly take care of their skin and the market for dietary supplements targeting skin beauty is expanding fast, as well as everywhere else, as new solutions arise for sun protection, hydration and prevention of age related damages.

Clean label

• As part of their increasing focus on health, women pay close attention to food and dietary supplements labels. They are more likely than men to look for products with limited or no artificial ingredients including natural or organic products as a key part of their family healthy life-style.

* Source: Euromonitor International, 2015

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