Dairy is the #1 Category for the use of Coloring Foods, which represents 19.4% of total launches worldwide in 2011-2015.

One third of all new Dairy products claimed the use of natural ingredients in 2015.

Globally, 33% of all new Desserts and Ice Creams used colors in the last 2 years.

Consumers are looking for new taste experiences through innovative taste and the combination of amazing aromatic profiles

One third of all new Dairy products claimed the use of natural ingredients in 2015

Dairy is the #1 Category for the use of Coloring Foods, which represents 19.4% of total launches worldwide in 2011-2015. Globally, 33% of all new Desserts and Ice Creams used colors in the last 2 years.

Consumers want to experiment new tastes and are eager for innovations combining original aromatic profiles.

In the past 5 years, the clean label trend has exploded with a number of products growing by 18% in North American. 59% of U.S. consumers agree that “the fewer ingredients a product has, the healthier it is” and 91% of U.S. consumers believe that food and beverage options with recognizable ingredients are healthier. Therefore, the trend has fueled explosive growth in the natural and organic segment and, by 2020, sales of natural and organic food are expected to represent 14% of total U.S. food sales.

Plant-based diets is a logical correlation of clean label’s trend. Consumers are looking for innovative options to benefit from plants’ health properties on a daily-basis.

North America accounts for 30% of the total share of the global natural food colors market. The switch to natural colors is a long-winded movement happening over time and not all at once. However, the pace of change is increasing with a strong growth expected from the development of color options for blue, green and red color.

Nearly 5% of all food sold in the United States is now organic.
Sales of organic products in the United States rose 11% to a record $43.3 billion in 2015, outpacing the overall food market’s growth rate of 3%. The U.S. organic industry posted its largest dollar gain ever last year with $4.2 billion in new sales.

With 55% of people making a conscious effort to eat as many vegetables as possible, “greens” are becoming the new stars in our plates, showing up in new categories like juice, snack bars, breakfast cereals and even in yogurts and ice creams!
Transitioning from savory to sweet, vegetables, allied with fruits, make great new tastes and flavor profiles such as combos with tomato, cucumber, carrot, celery, ginger and beet root.

Aware of what they eat but also of their impacts on environment, consumers please to think of themselves as exemplary citizens, especially when it comes to the act of buying. Driven by various motivations such as food safety, product integrity and sustainability, they become suspicious due to a spate of food recalls in North America Thus, trust in matter of ingredients, their sources and their quality is fundamental. New products that are conceived through more sustainable processes are viewed to benefit the common good – especially in the food and beverage industry – motivating consumer purchases.

Dairy is the #1 Category for the use of Coloring Foods, which represents 19.4% of total launches worldwide in 2011-2015.

One third of all new Dairy products claimed the use of natural ingredients in 2015.

Globally, 33% of all new Desserts and Ice Creams used colors in the last 2 years.

Consumers are looking for new taste experiences through innovative taste and the combination of amazing aromatic profiles