Consumers want to have healthier and balanced diet and seek for alternative health products. While Australia is leading, Japan, Korea, Singapore and Thailand follow.

Consumers want to buy original stories behind the products about their origin, ingredients, people who made it and how… Consumers want to share a special connection with their food.

With the explosion of social media use in their everyday life, consumers love to share with their online community what they eat!. Therefore, food drives their creativity on visual appealing about colors, shapes and.

A growing number of consumers are single or separated. That means more and more persons eat alone. Thus, on-line shopping and on-demand delivery services are growing, proposing niche food products with small quantity.

Natural and “less processed” food is more than a trend: it is now a “must have”! Consumers are looking for natural formulations with recognizable ingredients: short, simple & honest ingredient lists with no unnecessary components. Therefore, a premium positioning for labels show a growing attractivity, supported by natural and high-quality of the products.

Consumers need reassurance about what they eat. They aim for a “homemade” feel when its comes to processed food. Thus, we observe an increasing promotion of organic and ethical or environmental claimed products. A greater focus on product sourcing will be key in the future. Offering story-telling about origins and traditions around the product rather than just the product through clear message on company history, product processing, ingredients sourcing is then a lever for growth nowadays.

Besides naturalness, consumers are also requesting nutritious and healthy food without compromise on taste, such as products with low sodium claims. Here is a good potential to optimize through communication on pack about the natural goodness and intrinsic benefits of plant-based ingredients.
Consumers are looking for products with higher vegetable content. Claims on pack like ‘1 of 5 a day’ help to send a clear message to health conscious consumers who want to keep a balanced diet and may be struggling to reach their full daily recommended portion of fruit & vegetables.

Consumers are craving for products that are truly authentic and content recognizable ingredients, “just like home”. They aspire for sensory stimulation, with colorful recipes, bolder, culinary tastes... Appearance, taste, but also texture and smell need then to be as attractive & natural as possible.
With many consumers interested in new flavors, we should see more pairings with fruits or original spices for example, as well as ethnic inspired recipes.

Consumers need in their everyday busy life, healthy and tasty food that can be easily consumed on the go.
We observe a growing demand for healthy options as speed-scratch solutions leading to more personalisation in home cooking. They present the advantage to control the amount and intensity of ingredients used. Also, there is a strong interest for more filling and nutritionally dense recipes snacks as satiety is a key target for consumers looking for healthy, balanced diet.

Consumers want ingredients closest as possible to raw materials and that they could have on their own kitchen shelves. Leading to more premium products and natural claims, labels respond to this need by detailing the provenance and use of the different ingredients in their recipes. That way, they are reassuring consumers as 46% of them prefer to avoid unnecessary ingredients.

Sourcing details is a growing request among consumers as the organic trend is exploding.

Consumers are seeking for local and traditional products feeling home-made. But they also crave for new savory experiences towards other cultures’ cuisines, from which they expect higher level of authenticity.

For this category of products, health is becoming non negociable. Consumers care about vegetable servings and nutritional claims bringing natural benefits.

Obesity, overweight and related diseases are becoming a growing public health issue that governments take very seriously by taxing unhealthy products and making product content information mandatory. On this context, habits of consumption are changing and Latin Americans consumers tend to read more closely packaging tags (low fat/low sugar/low sodium) and search for natural healthy products.

47% of Latin Americans showed that they were ok to pay more for Natural & Clean Label products over last year. Due to this high demand, brands have been changing their products content to stay competitive. Consumers are looking for Natural and free-from claims. Eat Natural – a synonym of health in this region – and be in shape will become a status symbol in 2017.

Latin Americans want to go back to basics, meaning eat more traditional dishes, reminding them of their culture and childhood, but at the same time, eat natural products rich in vitamins and fibers.
Consumers are more trustful of their own made at home dishes to follow their diets. On this context, brands have a big opportunity to offer quality products ready to cook with natural taste, visual and texture.